A brief history

Co-founder Morgan Burton spent 8 years growing 20+ of his own channels to 400M+ long-form views, then we built Breakout OS to turn that hard-won intuition into a repeatable, data-backed system for B2B brands.

Our voice

Direct, data-led and allergic to fluff. We tell you what's actually working, what isn't, and what we'd do about it, even when that means telling you not to hire us.

Our mission

To make YouTube the most accountable growth channel a B2B company has, where every view is tied to pipeline and every video earns its place.

We win when our clients book calls, not when a video goes viral.

Core values

Leads, not vanity. Pipeline is paramount. Views are a means, never the end.

System over guesswork. 35M+ data signals beat opinions. We test, measure and self-optimise.

No time wasting. We are direct. We are precise. We do the work for you and most importantly, we don't waste time on zoom calls.

Global team United Kingdom North America Europe Asia

Are we a fit? These two goals will define our relationship.

Grow your audience & brand awareness

For brands who need to own a category and build trust at scale before the buying decision is even on the table.

Grow your pipeline & close more deals

For teams who need YouTube to produce tracked, qualified sales conversations, measured in pipeline, not impressions.

We're careful about who we take on. If we don't see a clear opportunity for your business to grow via organic YouTube during our discovery call, we'll tell you immediately.

Here are the things we look for when deciding if it's a match…

B2B or high-ticket B2C brand

7-9 figures annual revenue

Committed to YouTube

Ready to commit to a minimum of 180 days posting content on YouTube, with a longer-term outlook.

Budget ready to deploy

Getting started on YouTube is a multi 4-figure a month or low 5-figure investment in your brand & marketing.

Sound like we're a fit?

Let's discuss how our team and a Breakout OS-backed plan can support your vision and goals.

Morgan Burton
Morgan Burton · aka Archer
Co-Founder & Head of Strategy
Generated $1M+ on his personal channels
David Hanby
David Hanby
Co-Founder & CEO
Built 3 Enterprise SaaS companies
Justin
Justin
Senior YouTube Strategist
Scaled 20+ channels to 250,000+ views a month
Alex
Alex
YouTube Strategist
Nomaan
Nomaan
YouTube Thumbnail Designer
Scaled a channel 0 → 50K views/day in 8 days
Victoria
Victoria
YouTube Sales Funnel Strategist
Built a multi-6-figure acquisition pipeline
Anthony
Anthony
Senior Software Engineer
You ask for it, he builds it